Fluid Chemicals NZ began trading as Applied Chemicals NZ and became a locally owned, licensed manufacturer and distributor of cleaning chemicals in 1999, serving New Zealand and the Pacific Islands.
Applied Chemicals NZ was established in 1985 with John Anderson at the helm as General Manager. John ran the business successfully for 14 years before, together with his wife Marcia, they purchased the company in 1999 and became established as Applied Chemicals NZ, a licensed manufacturer and distributor of Applied Chemicals Australia’s products.
John and Marcia’s three children, Mark, Kristen and Ben have taken over the mantle and ownership of the business together with their partners and between them, own the company outright. Both Ben and Kristen work within the business however Mark and his partner Nicole, and René (Kristen’s husband) and Melissa (Ben’s wife) are very closely involved as directors.
Ben began working for the family business 12 years ago as Sales Manager after working as a Technical Sales Manager for Balance NZ. With a degree in Applied Science (honours) from Massey University, Ben particularly enjoys working in the field alongside customers, using his technical background and skills to make recommendations and solve problems. He loves the fact that every day in the job is different owing to the variety of customers he deals with and thrives on providing first class service to customers that understand the difference Fluid Chemicals can provide.
When he is not at work Ben lives on a lifestyle block on the Bombay hills with his wife Melissa and their three kids Jack, Phoebe and Sam. Melissa has worked in sales for a number of years and currently works for a large FMCG supplier where she works as a Retail Territory Manager. Her Bachelor of Arts degree and Post Graduate Diploma in Business & Administration from Massey University, plus many years of sales experience in the packaging, building and FMCG fields are valuable when considering client requirements from a customers perspective.
Kristen currently supports Ben in managing the business and works together with the wider team on Health & Safety, Marketing and Human Resources. She has a degree in Science from the University of Auckland and has worked in medical communications, magazine publishing and magazine distribution. Additionally she has held roles as chair of community groups including PTA of the local school, a community group in Haarlem, the Netherlands and was a member of the Magazine Publishers Association. Kristen has recently been appointed a board member of Allergy NZ. Kristen and René live in central Auckland with their three children and have spent time living in the Netherlands, London and most recently Singapore.
René de Monchy has held the role of Commercial Director at Tourism New Zealand since 2015 after 15 years global experience in consumer-led businesses. These include local and international marketing roles for Fonterra and Heineken and most recently as Marketing Director at Asia Pacific Breweries in Singapore. René grew up on a lifestyle block backing on to the Hunua Ranges in South Auckland after emigrating from the Netherlands as an 8-year-old with his parents and two brothers. He met Kristen in his final year of high school at Rosehill College in Papakura and attended Auckland University, graduating with a Bachelor of Commerce.
Mark began working with the business when he and Nicole purchased GeeClean NZ Ltd 15 years ago and merged this with the Applied Chemicals business. Mark worked with John in sales and operations for 3yrs before handing over to Ben. Mark has a Diploma in Management and has owned a number of businesses in the retail, tourism and farming industries. Mark currently chairs the Kaikohe Business Association.
Nicole Anderson (Ngāpuhi) has a background in accountancy, public health and economic development. She is a professional director and a chartered member of the Institute of Directors. Nicole is a member of various public and private sector governance bodies including Te Rūnanga A Iwi O Ngāpuhi and works with her hapū of Te Hikutu as a Marae Trustee, Ngā Ngaru O Hokianga Trustee Representative and in voluntary Māori development entities based in the Hokianga.
Nicole and Mark met while both working at Bridgestone NZ and have four children and a farm in the Bay of Islands